Shmaltz Brewing Awarded “Best Craft Brewer” by Beverage World Magazine

Shmaltz Brewing Company, handcrafters of the new Coney Island Craft Lagers® and HE’BREW- The Chosen Beer®, is thrilled to announce that Beverage World Magazine has named Shmaltz “Best Craft Brewer” for 2010.

This distinguished award marks 14 years of dedication to brewing up delicious beer and delicious shtick. Shmaltz shared the medal stand with highly regarded Dogfish Head (“Sah-tea,” Silver Winner) and Brooklyn Brewery (“Brooklyn Local No. 2,” Bronze Winner) for “Best Craft Brewer.”

Beverage World Magazine premiered the inaugural edition of the “BevStar Awards” in the July 15, 2010 issue. The editorial team recognized individual brands across seven beverage categories. Candidates were judged based on innovation in ingredients, packaging and positioning, as well as overall uniqueness. Coney Island Craft Lagers® won Gold in the craft brewer category, and among all of the winners in all categories, Shmaltz garnered the highly coveted “Best In Show 2010” title.

Over the course of the last year, Shmaltz also took home a variety of awards from several craft beer festivals and awards panels. HE’BREW Rejewvenator® received a Gold Medal, and Coney Island Human Blockhead® won the Silver at the 2010 World Beer Championships. At the 2010 Atlantic City Beer Festival, HE’BREW’s Origin Pomegranate Strong Ale® won “Best Specialty Beer.” Coney Island Albino Python® took home a Gold Medal in the “Specialty Lager” category at the Manitou Springs Craft Lager Festival this month, and won a Silver Medal at the 2009 Hotoberfest in Atlanta. Coney Island Human Blockhead® won “Best Alternative Lager” at the US Beer Tasting Championships in late 2009.

On the design front, label and packaging specialists DWS Printing honored Shmaltz Brewing with the “Best Labels” award in July 2010. Earlier this summer, Shmaltz art director Matt Polacheck presented work for the third year straight at the GoggleWorks Center for the Arts exhibition: Design, Drink & Be Merry. The design event is dedicated to the art of the craft brew movement. Polacheck presented label artwork for five selections in the Coney Island Craft Lagers® line.