Premium import lager Singha Beer has been making moves internationally, launching a worldwide marketing campaign as well as multiple partnerships and sponsorships.
Singha Beer is an Official Sponsor of Manchester United F.C., and Partner of Chelsea F.C., two of the most respected English Premier League teams. Singha Beer is also a Team Partner of the Red Bull Racing Formula One Team, home of star Sebastian Vettel, who was recently crowned the F1 2010 World Champion. At the age of 23, he is the new youngest-ever F1 World Champion.
In addition to these successful sports partnerships and sponsorships, as well as hosting regular worldwide Full Moon Parties, Singha has launched a global marketing campaign entitled Singha TransPortraits. The campaign, orchestrated by advertising and marketing services agency GERTRUDE, features some of the world’s most renowned artists creating pieces at nightlife hotspots in New York, Tokyo, Paris, Los Angeles, San Francisco and Miami. Contributing artists have included Jeff Soto, sense, Sun7 and Retna. Singha was also the exclusive beer at the pop-up Le Baron, Miami, only open the week of Art Basel Miami Beach, November 30th through December 5th, 2010.
Singha Corporation Co., Ltd. is a subsidiary of Boon Rawd Brewery Co., Ltd., the first and largest brewery in Thailand, which was founded in 1933. The company was incorporated to oversee the beverage business of Boon Rawd Brewery Co., Ltd. and is responsible for the operation and marketing of beer, soda water, drinking water and a functional drink under “Singha,” “Leo,” “Thai Beer” and “B-ing” brand names. The Singha brand is managed in the U.S. by Singha North America Inc.
At present, Singha Corporation Co., Ltd. operates three breweries and six soda water and drinking water plants located in strategic regions across Thailand. Singha Corporation Co., Ltd.’s vast distribution network further enhances its ability to serve customers throughout Thailand as well as in nearly 50 countries worldwide, including in Europe and North America, and in all 50 U.S. states under full compliance with FDA regulations and approval of each country. Singha North America is managed by Boon Rawd Trading International Co., Ltd.