The Twilight Saga: Eclipse Among Top DVD Sales and Rentals

Rentrak Corporation (Nasdaq: RENT) today announced the top ten DVD sales and rentals for the prior week based on estimated consumer spending.

According to the company’s Retail Essentials and Home Video Essentials tracking services, the top ten selling DVDs and the top ten most-rented motion pictures, per data collected for the week ending December 19, 2010, include:

Rentrak Top 10 Selling DVDs*  
1 Despicable Me Universal (NYSE:GE) 1  
2 The Twilight Saga: Eclipse Summit Entertainment 3  
3 The A-Team Fox (NASDAQ:NWS) 1  
4 Inception Warner Bros. (NYSE:TWX) 2  
5 The Other Guys Sony (NYSE:SNE) 1  
6 Shrek Forever After DreamWorks (NASDAQ:DWA) 2  
7 Toy Story 3 Disney (NYSE:DIS) 7  
8 Shrek Forever After/Donkey’s Christmas Shrektacular DreamWorks (NASDAQ:DWA) 2  
9 The Search for Santa Paws Disney (NYSE:DIS) 4  
10 The Town Warner Bros. (NYSE:TWX) 1  
*Week ended December 18, 2010  
Rentrak Top 10 Renting DVDs  
1 The Other Guys Sony (NYSE:SNE) 1  
2 Inception Warner Bros. (NYSE:TWX) 2  
3 A-Team Fox (NASDAQ:NWS) 1  
4 Despicable Me Universal (NYSE:GE) 1  
5 The Town Warner Bros. (NYSE:TWX) 1  
6 Knight And Day Fox (NASDAQ:NWS) 3  
7 The Twilight Saga: Eclipse Summit Entertainment 3  
8 Shrek Forever After DreamWorks (NASDAQ:DWA) 2  
9 The Expendables Lionsgate (NYSE:LGF) 4  
10 The Sorcerer’s Apprentice (2010) Disney (NYSE:DIS) 3  

©Rentrak Corporation and its Home Entertainment data collection and analytical service is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the home entertainment updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Retail Essentials ®

Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD title, format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials ®

Home Video Essentials is Rentrak’s exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brickandmortar, online, and kiosk channels across North America. Rentrak is the world’s largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit