Coors Banquet Serves Up History With New Heritage Cans

Coors Banquet, the timeless western brew, is encouraging consumers to “Grab a Piece of the Legend” with four commemorative heritage cans available through March 2011. Featuring distinctive “yellow belly” designs dating back to 1880, each of the four cans highlights an era-specific piece of the legendary history of Coors Banquet.

The cans, each featuring the authentic design from the decade it was introduced ranging from 1880 to 1959, include stories about the brands’ uncompromising and authentic values which have made it a proud part of the American experience for generations.

Having been stubbornly brewed in the same Golden, Colorado brewery with 100% Rocky Mountain water and High Country barley since 1873, the mystique of Coors Banquet has grown from stories featuring pickaxe-wielding miners to feature films about the great American beer and legendary past tales of Banquet hitching rides on Air Force One.

“Coors Banquet is one of the great American icons that has stood the test of time,” said Coors Banquet Brand Manager, Chuck Buckingham. “Through the release of these heritage cans and the ‘Grab a Piece of the Legend’ program, we’ll continue to celebrate and share our past while creating new stories with our loyal consumers.”

Coors Banquet heritage cans will be available in market February 1 through March 31. Fans can head to to share their Coors Banquet stories for a chance to appear on the brand’s site. For more information, please visit

Coors Banquet Heritage Cans

About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company’s premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America’s best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

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