The Social Network Stays on the List of Top DVD Sales and Rentals

Rentrak Corporation (Nasdaq: RENT), today announced the top ten DVD sales and rentals for the prior week based on estimated consumer spending.

About Retail Essentials ®

Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD title, format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials ®

Home Video Essentials is Rentrak’s exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brick-and-mortar, online, and kiosk channels across North America. Rentrak is the world’s largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

According to the company’s Retail Essentials and Home Video Essentials tracking services, the top ten selling DVDs and the top ten most-rented motion pictures, per data collected for the week ending February 6, 2011 include:

Rentrak Top 10 Selling DVDs*

Rentrak Top 10 Selling DVDs*

1 Beverly Hills Chihuahua 2 Disney (NYSE: DIS) 1  
2 Red Summit Entertainment 2  
3 Secretariat Disney (NYSE: DIS) 2  
4 Open Season 3 Sony (NYSE: SNE) 2  
5 Let Me In Anchor Bay (NASDAQ: LCAPA, LCAPB) 1  
6 Saw: The Final Chapter Lionsgate (NYSE: LGF) 2  
7 Despicable Me Universal (NYSE: GE) 7  
8 Takers Sony (NYSE: SNE) 2  
9 The Social Network Sony (NYSE: SNE) 3  
10 The Twilight Saga: Eclipse Summit Entertainment 9  
*Week ended February 5, 2011  

Rentrak Top 10 Renting DVDs

1 Red Summit Entertainment 2  
2 Secretariat Disney (NYSE: DIS) 2  
3 The Social Network Sony (NYSE: SNE) 4  
4 Let Me In Anchor Bay (NASDAQ: LCAPA, LCAPB) 1  
5 Takers Sony (NYSE: SNE) 3  
6 Conviction Fox (NASDAQ: NWS) 1  
7 Dinner For Schmucks DreamWorks (NASDAQ: DWA) 5  
8 The Town Warner Bros. (NYSE: TWX) 8  
9 Inception Warner Bros. (NYSE: TWX) 9  
10 Open Season 3 Sony (NYSE: SNE) 2  


About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit