ICON LA Ultra Lounge Hosts Hooters Regional Swimsuit Contest Final

Get ready for the hottest event of the summer – and it isn’t the wings! 17 Hooters locations in Southern California, Washington & Oregon are sending their Hooters Girls to compete in the swimsuit contest regional finals at the brand new ICON LA Ultra Lounge and invite the community to come out and support their favorite local Hooters Girl on May 6, 2011.

Over 50 Hooters Girls will be competing in the contest in hopes to advance to the 15th Annual Hooters International Pageant. The top 3 Hooters Girls will head to Miami, Florida to compete in the Pageant on June 25th. One hundred Hooters Girls from China to Cincinnati will be competing for the Miss Hooters International title, over $150,000 in cash and prizes, a feature in Hooters Magazine, Hooters Calendar and star in national TV commercials.

“The swimsuit finals is one of the largest events we host regionally,” said Rick Leukert, CEO of the Hooters franchise. “It is always exciting to see what Hooters Girls will be representing the Southern California, Washington & Oregon at the International Pageant and is a great opportunity for our guests to cheer on their favorite Hooters Girls.” The contest will begin at 9 PM at ICON LA Ultra Lounge, above the future home of Hooters of Downtown Los Angeles. The address is 1248 S. Figueroa St., Los Angeles, CA 90015. A portion of the contest proceeds will benefit the Kelly Jo Dowd Breast Cancer Foundation.

Hooters of America, LLC is the franchiser and operator of more than 435 Hooters restaurants in 44 states and 29 foreign countries. The first Hooters opened in 1983 in Clearwater, Florida. Hooters is well-known for its brand of food and fun, featuring a casual beach-theme atmosphere, a menu that features seafood, sandwiches and Hooters signature chicken wings, and service provided by the All-American cheerleaders, the Hooters Girls. Hoot WINC, LLC operates 17 locations on the west coast. The 18th location, opening in Summer 2011, is located in Downtown LA. The corporate office for Hoot WINC can be reached at 760-966-3000 or visit us at www.westcoasthooters.com.

Icon LA is a new sophisticated venue infusing world class talent and entertainment into the heart of Downtown LA, directly across the street from Staples Center. With two levels, Icon LA provides the high energy atmosphere with striking décor and ambiance, but with the balance and comfort of Downtown nightlife with its exquisite views of LA from its Rooftop Lounge. Icon LA is committed to providing high end entertainment with high end service, and undoubtedly setting the standard of quality in LA.