Mike’s Hard Lemonade Co. invites you to celebrate Cinco de Mayo with the fastest way to fiesta — THE CLASSIC MARGARITA by mike’s®, a line of premium, ready-to-drink margaritas available in three delicious varieties – Traditional Lime, Raspberry and Peach – and the introduction of the Mariachi Maker mobile application. Just in time for Cinco de Mayo, The Mariachi Maker mobile application, free and available now for download, is a fun way for fiesta-goers to create their very own instant mariachi band.
The Mariachi Maker mobile application enables users to take control of one of three authentic instruments (guitar, maraca, or trumpet) and create their own instant mariachi band with friends. The app is available for download on iPhone and Android phones, and also contains a product locator tool to help find THE CLASSIC MARGARITA by mike’s® at retailers nationwide.
To see the app in action, visit the Mike’s® Facebook page for a demo video and unique footage of an authentic mariachi band playing their “instruments” on the streets of New York City.
“We want to give mike’s fans a fun and innovative way to celebrate Cinco de Mayo with the Mariachi Maker mobile app and the real margarita taste of THE CLASSIC MARGARITA by mike’s®,” said Andy Horrow, Chief Marketing Officer for Mike’s Hard Lemonade Co. “With THE CLASSIC MARGARITA by mike’s® and the ability to form your own mariachi band, it couldn’t be any easier to create an instant fiesta at home — without the hassle of mixing multiple ingredients or using a blender. Now that’s what we call a fiesta!”
THE CLASSIC MARGARITA by mike’s®, launched in 2010, was developed using Mike’s Hard Lemonade Co.’s patented and proprietary neutral malt base, enhanced with a refreshing blend of luscious fruit flavors to create a satisfying range of crisp, fragrant margaritas with a smooth, full-bodied tequila taste. Made with real lime and agave nectar, each ready-to-pour 11.2oz bottle contains 5.5% alc/vol. and delivers a bold and satisfying margarita experience with an authentic taste that consumers love.
Whether planning for a full-blown Cinco de Mayo bash or a casual get-together with friends this summer, THE CLASSIC MARGARITA by mike’s® is the perfect addition to any celebration, at any time of year. It is sold throughout the year in 6-packs alongside beer in grocery, liquor, club and convenience stores nationwide. Consumers can visit www.mikeshard.com for more information.
About Mike’s Hard Lemonade
Seattle-based Mike’s Hard Lemonade Co. is a registered trade name of Mark Anthony Brands, Inc., a Washington Corporation. Mike’s Hard Lemonade Co. defined the $1.7 billion dollar flavored malt beverage category with the introduction of its ground breaking mike’s hard lemonade® in Canada in 1996 and then in the United States in 1999. Mike’s core product line is comprised of premium malt beverages including mike’s hard lemonade®, mike’s HARD PUNCH®, and THE CLASSIC MARGARITA by mike’s®. For further information, visit www.mikeshard.com.
MIKE’S IS HARD. SO IS PRISON. DON’T DRIVE DRUNK.
