Shmaltz Brewing At New York Craft Beer Week’s Premier Events

Shmaltz Brewing Company, Southpaw, Smuttynose and Beertender Brooklyn present the 4th Annual FREAKTOBERFEST® Boutique Beer & Music Festival happening on Friday, September 16, 2011 at Southpaw (125 5th Avenue, Park Slope, Brooklyn, NY). FREAKTOBERFEST® is the official kick-off party for the 4th Annual NY Craft Beer Week. The event will take place from 7 pm – 1 am. Tickets are $50, which includes a glass and unlimited tastings for the duration of the festival. For more detailed information and to purchase event tickets, please visit: .

The 4th Annual FREAKTOBERFEST® will feature more than 20 brewery owners pouring specialty beers while famous sideshow performers host the event and perform alongside local indie-rock bands and New York’s finest burlesque dancers and DJs.

Arise and Possess Shmaltz’s Latest Seasonal Release: Coney Island Freaktoberfest®
The upcoming 4th Annual FREAKTOBERFEST® marks the seasonal launch of Coney Island Freaktoberfest®. Shmaltz boils and toils upon 6 malts and 6 hops in their stainless steel cauldrons to conjure a 6.66% ABV blood-red lager. This bewitching Fall attraction is a tasty treat available from September through Halloween. 4-packs of 12 oz. bottles and a very limited supply of kegs will appear at specialty shops and select bars throughout NYC and the US starting September 2011.

Official Beer of the 4th Annual NY Craft Beer Week: Geektoberfest®
A second-year collaboration from Shmaltz Brewing, Captain Lawrence Brewing, and Ithaca Beer Company, Geektoberfest® is a blend of six barrel-aged beers originally brewed in New York and will be the official beer of the 4th Annual NY Craft Beer Week. The collaboration represents each brewery’s exuberant determination to make New York a destination for the finest craft beer in the country. Geektoberfest® will be available for tasting at FREAKTOBERFEST®, Just Food (Altman Building, Sept. 21), Brewer’s Choice (City Winery, Sept. 22) and many other beer destinations participating in Beer Week.

Shmaltz Beer Dinners & Events Throughout NY Craft Beer Week:
Don’t miss out on Shmaltz’s upcoming special beer dinners and scintillating events during the 4th Annual NY Craft Beer Week.

-Saturday, September 17, 2011: Shmaltz collaborates with Craftbar’s Head Chef Lauren Hirshberg for a five-course beer pairing menu (900 Broadway, $75 plus tax and gratuity, 6:30 pm).

-Monday, September 19, 2011: Shmaltz proprietor Jeremy Cowan will host a unique beer dinner and book reading at Lyon (118 Greenwich Avenue, $75 plus tax and gratuity). Cowan will read passages from his debut small business memoir, Craft Beer Bar Mitzvah, and the six-course meal will feature tastings of Coney Island Lager®, Mermaid Pilsner®, Albino Python®, Sword Swallower®, HE’BREW Bittersweet Lenny’s R.I.P.A.®, and Origin Pomegranate Strong Ale®. For more information on Craft Beer Bar Mitzvah, please visit:

-Monday, September 19, 2011: Zagat Presents & NY Craft Beer Week Host “The Ultimate Brewmaster’s Degustation” Beer Dinner @ Resto (111 E. 29th Street, 7 pm). Resto will present an epic six-course beer dinner featuring seven of the country’s most notable breweries, including Shmaltz Brewing. This farm-to-table feast will include their house-made charcuterie and unique Belgian-inspired offerings, set to two beer pairings per course! Each of the paired beers are chosen to offer you two distinct (and possibly opposite) interpretations of matching great food with great beer.

-Wednesday, September 21, 2011: Just Food: Let Us Eat Local Annual Fundraiser (The Altman Building, 135 W. 18th Street: VIP 6 pm, GA 7 pm). Just Food will offer a unique tasting session featuring foods from the city’s top restaurants that use ingredients from local food vendors and suppliers in their daily menus. The event will also feature tastings from eight local breweries, all of which are located within 150 miles of NYC, including Brooklyn Brewery, Six Point, Ommegang, Shmaltz, Captain Lawrence, Kelso, Harlem Brewing, and Southampton.

-Thursday, September 22, 2011: Brewer’s Choice (City Winery, 155 Varick St). 15 Brewmasters, including Jeremy Cowan from Shmaltz Brewing, will present their best beers and favorite food pairings in an intimate walk-around tasting event for more than 400 people. More info at

-Saturday, September 24, 2011: “Extreme Beer Fest” (The Altman Building, 135 W. 18th Street). Shmaltz Brewing will feature their most innovative and palate-challenging selections from both the HE’BREW Beer® and Coney Island Craft Lagers® line-ups.

About Shmaltz Brewing Company
Shmaltz Brewing Company was recently named “Best American Craft Brewer” and won the “Best In Show 2010” title by Beverage World Magazine, after being named “Breakout Brand” for 2009. Shmaltz was also included in the “Top 50 Fastest Growing Bay Area Companies” by San Francisco Business Times, and is a recipient of the “Distinguished Business Award” by the Brooklyn Chamber of Commerce.

Established in San Francisco in 1996 with the first batch of 100 cases of HE’BREW Beer® bottled, labeled, and delivered by hand, Shmaltz has sold more than ten million bottles of beer to date. Along with their acclaimed line of HE’BREW Beers®, Shmaltz introduced its new line of sideshow-inspired Coney Island Craft Lagers®. Proceeds help Coney Island USA, a 501(c)(3) Non-Profit fulfill its mission to defend the honor of lost forms of American popular culture in Brooklyn’s historic Coney Island neighborhood.

Shmaltz offerings are available in more than 25 states through 30 wholesalers at more than 3,000 retail specialty shops across the U.S., including Beverages & More, Whole Foods, Total Wine, select Krogers and Cost Plus.

Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN Headline News, The Onion, Beer Advocate Magazine, Celebrator Beer News, Ale Street News, NPR’s “Weekend Edition,” New York Magazine, Newsweek, Men’s Health, BUST, Playboy, Associated Press, Reuters, MSNBC, San Francisco Magazine, The Jerusalem Report, New York Jewish Week, Washington Post, MAXIM,,, and