Xbox partnered with Boys & Girls Club of Santa Monica, Lamborghini and Hot Wheels to throw a party/competition celebrating the launch of the new “Forza Horizon 2” game. At the event, dubbed “Kids Into Car Lovers Day,” hundreds of kids had the chance to participate in car design challenges, including a contest for the most imaginative Lamborghini paint job, and speak with visual artists from Turn 10 Studios and Lamborghini to encourage and spark creativity, as well as ignite car passion. The festivities culminated with a surprise Santa Claus-style delivery of Hot Wheels toys by a fleet of flashy Lamborghinis.
Forza Horizon 2 Launch Event
Lamborghini and Hot Wheels joined Xbox to celebrate the launch of Forza Horizon 2 at the Boys & Girls Club of Santa Monica. Creative Director Dan Greenawalt and other company leaders shared how toys, cars and videogames come to life, including an opportunity for the kids to create their own unique