ST. LOUIS (April 28, 2008) – Whether reclining poolside, playing a friendly pick-up game of volleyball on the beach or mingling at a rooftop party in the city, people searching for refreshment from the heat will spend the summer cooling off with Bud Light Lime – a crisp light lager beer that combines the superior drinkability of Bud Light with a splash of 100 percent natural lime flavor.
Bud Light Lime will be in the hands of active adults April 28, as they soak up the sun, entertain outdoors and enjoy the patios and verandas of their city’s laid-back bars and restaurants. Savvy partygoers, who not only demand new drink options but also value name-brand cache, will find their new drink of choice in Bud Light Lime.
“Bud Light Lime is about pure outdoor refreshment and enjoying the good times with friends,” said Rick Leininger, Bud Light director. “With its distinct lime aroma and taste, Bud Light Lime makes it feel like summertime no matter what season it is.”
Playful, outgoing men and women are sure to enjoy Bud Light Lime – while the splash of natural lime flavor will tempt the palates of those who thirst for something refreshingly different.
In addition, Bud Light Lime offers adult party guests something unique and satisfying. Bud Light Lime tastes great ice cold and straight from the bottle and pairs well with spicy, grilled meats and fresh fruits and vegetables. Bud Light Lime also pairs perfectly with casual conversation, great company and a carefree attitude; flip-flops and sunglasses optional.
Brewed at Anheuser-Busch’s Baldwinsville, Fort Collins and Cartersville breweries, Bud Light Lime contains 4.2 percent alcohol by volume (also available in 3.2 percent ABW) and is available in 12-ounce, clear glass bottles, 22-ounce single-serve bottles and 16-ounce aluminum bottles.
Based in St. Louis, Anheuser‑Busch is the leading American brewer, holding a 48.5 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser‑Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in China brewer Tsingtao, whose namesake beer brand is the country’s best-selling premium beer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2008. Anheuser‑Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. For more information, visit www.anheuser-busch.com.
