PORTLAND, Ore., April 30, 2008 – LAD communications celebrates the launch of The Deschutes Brewery and Public House located at 210 NW 11th Ave., in the heart of Portland’s bustling Pearl District. As the first pub in Portland for the Bend, Oregon based Deschutes, this launch showcases LAD’s ability to generate significant buzz and interest in both the media and the public for this distinctive Oregon microbrewery.
LAD communications has worked with Deschutes since 2004, developing strategic communications programs on projects such as Neighborhood Hops, the release of a barrel-aged beer called The Abyss, and the annual Sagebrush Classic charity golfing and gourmet event. Through work with LAD, Deschutes has been able to gain significant media placement in national publications such as National Geographic Adventure, Bon Appetit and Men’s Journal. Recent news about the new Deschutes Brewery and Public House in Portland has appeared in feature stories in The Oregonian, a segment on local NBC news affiliate Channel 8 and The Portland Business Journal.
“We are pleased to be the PR partner to help with strategy, national media relations and event planning for such an auspicious opening on May 02. Deschutes is an icon, almost a sacred brand, and we enjoy our partnership with the Brewery on many levels,” says LAD communications principal, Lisa Donoughe. “We know how thirsty people are for more access to Deschutes and congratulate the Brewery and its partners on this huge achievement.”
The Deschutes Brewery and Public House is located at 210 NW 11th Ave., Portland, OR 97209. For more information call (503) 296-4906 or visit www.deschutesbrewery.com
ABOUT Deschutes Brewery
Deschutes Brewery was founded in 1988 by Gary Fish as the Deschutes Brewery and Public House. Over the years, Deschutes has maintained its commitment to innovation and exceptional quality with flagship beers such as Mirror Pond Pale Ale and Black Butte Porter, as well as new additions like The Abyss and Hop Trip. This year, Deschutes Brewery celebrates its 20th Anniversary, along with the opening of the new Portland Brewery and Public House. For more information about Deschutes Brewery and their award winning beers, please visit www.deschutesbrewery.com.