Leinenkugel’s Sunset Wheat Offered On Delta Airlines

Sunset Wheat Perhaps the only good reason to fly Delta Airlines … or if you have to at least you won’t be stuck with light beer. Of course I’d prefer if they could can their “Eddy” line for their flights.

CHIPPEWA FALLS, Wis. (June 26, 2008) – This month, the Jacob Leinenkugel Brewing Company began partnering with Delta Air Lines to offer the airline’s customers Leinenkugel’s Sunset Wheat beer on all Delta flights worldwide. As the craft beer industry continues to grow in both popularity and sales, Leinenkugel’s Sunset Wheat is among four beer offerings. The introduction of Leinenkugel marks Delta’s first craft beer offering.

Leinenkugel’s Sunset Wheat, which was first introduced in Upper Midwest markets in the spring of 2006, has since been making its way across the country as Leinenkugel’s expands its geographic footprint based on its growing success as a regional brewer. Brewed in Chippewa Falls, Wisconsin for 141 years, Leinenkugel’s continues to build on its solid fan base and has a loyalist group called the “Leinie Lodge” made up of over 200,000 members from across the U.S.

“Leinenkugel’s Sunset Wheat is a unique and refreshing beer choice and we are thrilled to partner with Delta to offer it to passengers on board flights,” said Jake Leinenkugel, Leinenkugel’s president and fifth generation brewer. “This is a wonderful opportunity to introduce Leinenkugel’s to beer lovers and new consumers across the country who are seeking different varieties to satisfy their taste for adventure.”

“Delta is committed to providing its customers with choice and an onboard experience that is both stylish and entertaining,” said Jake Frank, Delta’s managing director of Global Product Development and Delivery. “Offering customers a premium craft beer like Leinenkugel’s Sunset Wheat complements our product strategy and the other enhancements we’ve recently added for our customers – including signature cocktails and food created by celebrity chefs.”

Brewed in small, high-quality batches, Leinenkugel’s Sunset Wheat is a year-round beer featuring a slightly fruity and citrus character complemented by the gentle spiciness of coriander. It is brewed and balanced with a combination of malted wheat and pale barley malt, cluster hops and natural flavors. An orange garnish adds extra refreshment. Leinenkugel’s Sunset Wheat contains 4.9 percent alcohol by volume (ABV).

About Leinenkugel’s
Leinenkugel’s, brewed in Chippewa Falls, is the leading craft brewer in the upper Midwest. Leinenkugel’s year-round offerings include Leinenkugel’s Sunset Wheat, Honey Weiss, Berry Weiss, Leinie’s Red, Creamy Dark, Original and Light. In addition, Leinenkugel’s offers four limited-release seasonal beers including Leinenkugel’s Summer Shandy, Leinenkugel’s Oktoberfest, Leinenkugel’s Apple Spice and Big Butt Doppelbock. For more information on the rich history of Leinenkugel’s and the adventurous portfolio of beers, visit www.leinie.com.

About Delta
Delta Air Lines operates service to more worldwide destinations than any airline with Delta and Delta Connection flights to 324 destinations in 62 countries. Delta has added more international capacity than any major U.S. airline during the last two years and is the leader across the Atlantic with flights to 43 trans-Atlantic markets. To Latin America and the Caribbean, Delta offers 600 weekly flights to 62 destinations. Delta’s marketing alliances also allow customers to earn and redeem SkyMiles on more than 16,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 474 worldwide destinations in 104 countries. Customers can check in for flights, print boarding passes and check flight status at delta.com.