AB-Extras.com Unveils the Spirit and Imagination Behind ‘Generations,’ One of Three Budweiser Clydesdales Ads for the Big Game

‘Generations’ is a Visual Journey Through the Human Side of Ad Creation As Told by the People Who Made it Happen

Anheuser-Busch is inviting adults 21 years of age and older to get up close and personal with the people (and Clydesdales) that make up its highly anticipated Budweiser commercials for Sunday’s big game. The brewer launched AB-extras.com – a social media destination that reveals the human element and stories behind the ads.

This year, Budweiser will debut a commercial entitled, “Generations.” The commercial will feature a modern day Clydesdale, reflecting on his ancestry and the journey from Scottish farmlands to the Budweiser hitch. AB-extras.com tells the story behind “Generations” through exclusive pictures, videos, and interviews. AB-extras.com tells the story behind “Generations” through exclusive pictures, videos, and interviews.

On Feb. 1, nearly 50 million American adult beer drinkers will tune in for the broadcast of the big game – and the most exciting and entertaining ads of the year. In its 21st consecutive year as the game’s exclusive alcohol category advertiser, Anheuser-Busch once again debuts ads for Budweiser and Bud Light, and kicks off the company’s creative rotation for the year.

Anheuser-Busch – http://www.anheuser-busch.com/
Bud Bowl – http://www.budbowl.com/
Director’s page – http://ab-extras.com/blog/meet-the-director
Trainer’s page – http://ab-extras.com/blog/meet-the-trainer

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.5 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2008. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.