ABoz Handcrafted Bass and Guitars, a high-end luthier shop based in New Brunswick, NJ, has named Utopia Communications, Inc., Red Bank, NJ, as their public relations agency of record.
“We are delighted to add ABoz to our growing portfolio of clients,” remarked President and CEO Ann Subervi. “Music is one of life’s great gifts, and ABoz makes a unique product that will make the music industry sit up and take notice.”
ABoz chose Utopia to assist in launching the company and increasing awareness for the JF Bass, a signature product, to musicians and collectors throughout North America. Company Founder Tony Bozza (Boz) said, “I chose Utopia because of the company’s reputation for outstanding product representation and their stance on ethical communications.”
Utopia Communications was founded in 2005 and represents a new type of public relations firm: an ethically focused practice which represents organizations, ideas, people and companies that enhance the human condition and which operate within a strongly principled framework.
For more on ABoz and its products, visit www.Abozbassandguitars.com.