Now with Fewer Calories and Striking Clear Bottle, Miller Chill is Better Than Ever,
Just in Time for Cinco de Mayo and Summer
MILWAUKEE and GOLDEN, Colo. (April 20, 2009) – Miller Chill, the beer that established the light lime beer category in 2007, is bringing a new look and taste to beer drinkers this summer. Newly reformulated Miller Chill, now with just 100 calories per 12-ounce bottle and all new packaging, is a change of pace from the typical light beer. Miller Chill offers a hint of lime and a Latin vibe just in time for Cinco de Mayo and summer.
In addition to reformulating Miller Chill to have just 100 calories and four grams of carbohydrates per 12-ounce serving, the brand also switched to new a clear bottle, highlighting the refreshing light beer inside. Miller Chill will debut its new primary and secondary packaging, as well as a new national advertising campaign, when it hits retail locations across the country in early May.
“We’ve enhanced the entire Miller Chill experience, giving consumers a crisp, light beer with a hint of fresh lime flavor, now with just 100 calories per bottle,” said Miller Chill marketing director Herb Heneman. “With about 15 percent fewer calories and half the carbohydrates of Bud Light Lime, Miller Chill is in a class all its own.”
Miller Chill quickly established itself as the innovator of the light lime beer segment when it launched nationally in 2007. The brand is available in 6- and 12-pack bottles, as well as sleek slim can 12-packs.