Innovative Beverage Group Holdings, Inc. (OTC Pink Sheets: IBGH) today announced that the company has entered into an exclusive agreement with Intrastate Distributors Inc. to bring the company’s signature relaxation beverage, drank(TM), to the Detroit area.
Intrastate Distributors Inc., is a beverage wholesale corporation that provides water, juice, soda pop, and other non-alcoholic beverages, including well-known brands such as Jones Soda(R), Stewart’s(R), Nantucket Nectars(R), Gatorade(R), Crush(R), , Snapple(R), Tropicana(R), EAS(R), Absopure(R), Crystal Geyser(R), Iceland Springs(R), Faygo and Everfresh(R) to 5,000 retail accounts throughout the Detroit area.
“Following tremendous sales across the United States, including several regions in Michigan, we have partnered with Intrastate Distributors to help us continue our aggressive product rollout into the Metro Detroit area,” said Peter Bianchi, CEO of Innovative Beverage Group. “drank(TM) has successfully carved a niche in an extremely competitive beverage marketplace. With the demand for drank(TM) at an all-time high, the key to our continued growth is solid distribution channels to ensure that the product gets to the consumers who are clamoring for it.”
“Heightened consumer demand for functional beverages is emboldening retailers to add them to their lineup to increase profits,” said Tim Dabish, President of Intrastate Distributors. “drank(TM) was not only the creator of the relaxation beverage category, but it’s also the market leader. It’s a homerun for retailers — a proven product with a high profile that provides revenue for retailers and is a great alternative to help consumers unwind at the end of the day as well.”
drank(TM) is the antithesis of the popular energy drinks currently saturating the functional beverage sector. With a slogan of “slow your roll(TM),” this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect. Since launching in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.