‘A Different Breed of Bourbon’ Joins Forces With a Different Breed of Rock Star to Support America’s Military
Red Stag by Jim Beam(TM), the all-new cherry-infused offspring of the world’s No. 1 selling Bourbon announced today that it will partner with multi-platinum superstar, Kid Rock, as the headline sponsor of Kid Rock’s 2009 Rock N’ Rebels Tour, which will hit 25 cities across North America this Summer. Fifty cents from every ticket sold for Kid Rock’s upcoming concert tour will be donated to Operation Homefront, a non-profit organization that provides assistance to America’s military veterans returning home to their families.
Kid Rock will kick off the Red Stag by Jim Beam(TM) partnership on June 14, when the Detroit native will serve as Grand Marshal of the NASCAR Sprint Cup Series(TM) LifeLock 400 race at Michigan International Speedway. Through their support of Operation Homefront, Red Stag and Kid Rock will help fund emergency aid, moving assistance, computer programs and care packages in local chapters throughout the country.
Red Stag by Jim Beam is scheduled to launch in June and is the latest innovation from Beam Global Spirits & Wine Inc. [Fortune Brands, Inc. (NYSE: FO) ]. “Kid Rock’s unique style and music set him apart from other artists,” said Kelly Doss, senior director of Bourbon and Whiskeys, Beam Global. “He’s a longtime Jim Beam fan who puts on an amazing show. And like Jim Beam, he’s an avid supporter of the U.S. military. A different breed of Bourbon and a different breed of rock star – there’s no better match.”
The Rock N’ Rebels Tour is scheduled to kick off June 26 in West Palm Beach, FL. Throughout the summer (and where legal), Red Stag by Jim Beam(TM) will be offering legal purchase age consumers in select markets access to download a free, exclusive Kid Rock download, as well as opportunities for VIP passes, access to post-show meet-and-greets, and Red Stag by Jim Beam(TM) merchandise.
“I’ve been drinking Jim Beam and singing about it my whole career, so when they approached us it was a no-brainer,” said Kid Rock. “Add the support we’ll be giving to Operation Homefront and everybody wins.”