North Coast Brewing Company Launches An Ocean-Friendly IPA

Named after the Steller sea lion, the beer is brewed on the Mendocino Coast against the backdrop of the Pacific Ocean in close proximity to the migratory path of gray whales. In the spirit of the Mendocino Whale Wars of the late 1960’s, North Coast continues the region’s legacy of ocean protection by providing support for ocean research and rescue.

President and ocean-lover Mark Ruedrich explains his inspiration for the beer and the cause, “We are facing increasing threats to ocean life due to climate change and each of us needs to do something about it. These non-profit partners are all doing something about it. We have an opportunity to support them and in the process we are giving our customers the chance to be part of the solution.”

Philanthropic partnerships like this have made North Coast Brewing stand out in the beer industry. Recent certification as a B Corporation acknowledges their values-based approach to business and a commitment to serving the greater good as part of their bottom line. Their Brother Thelonious project has raised over a million dollars for jazz education.

Described as an “unparalleled hop happening,” North Coast Steller IPA is notably well-balanced and nuanced with bright notes of grapefruit, muscat, pennyroyal and spruce tips.
Check out their Beer Finder at to locate North Coast’s Steller IPA at better beer stores throughout the nation, and request it from your nearby store if it’s not available in your neighborhood.