Everything old is new again… I have been doing much reflection on Anheuser-Busch recently. You see in my old neighborhood Bud always had and still has branding. When requesting a round of beers from our local barkeep after work the brand would never be in question; ice-cold longnecks of Bud would be placed before us.Every celebration, holiday, keg party and poker game I can remember back then had one common theme: Budweiser. Because U Deserve What Every Individual Should Enjoy Regularly is what Budweiser stood for then and still does now for my buddies back in Massachusetts.When I visit friends and family in Massachusetts quite often they will ask me if I can pick up a case of beer on the way down there seeing it is much cheaper in New Hampshire. Again, the brand is assumed. If I asked them what kind of beer to get them they would laugh at me.
Today my cronies in the old neighborhood are still devoted Bud drinkers while I have taken a strange and wonderful journey into the world of Imperial Stouts and Barleywines. Read the rest of this entry »
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I was a messy kid. My bedroom was legend as a teenager for the piles of clothing and electronics parts that kept all but a square foot of the floor from sight. Now in my adult life my neatness skills have certainly improved, however even at age 40 I am still a messy kid, only bigger.The reason I am telling you this is I want to talk a bit about home brewing. If you brew at home there is a mess of mammoth proportions that must be cleaned up afterwards. The combination of this mess and a brewer who cannot contain it can lead to the contamination of an entire batch and flush two weeks of fermentation time down the drain. 
