Rentrak Theatrical Announces Box Office Estimates for Weekend of July 13, 2008

LOS ANGELES, July 13 / — Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT) , today announced the weekend theatrical box office estimates for the weekend period of July 11 through July 13, 2008 according to the company’s Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, July 13, 2008 by Rentrak Theatrical include:

  Rank   Title                               Weekend Gross     Locations

  1      Hellboy II: The Golden Army          $35,884,800          3204
  2      Hancock                              $33,000,000          3965
  3      Journey To The Center Of The Earth   $20,580,000          2811
  4      WALL-E                               $18,509,000          3849
  5      Wanted                               $11,586,190          3157
  6      Get Smart                             $7,105,000          3086
  7      Meet Dave                             $5,300,000          3011
  8      Kung Fu Panda                         $4,300,000          2704
  9      Kit Kittredge: An American Girl       $2,356,720          1849
  10     Indiana Jones Kingdom Crystal Skull   $2,250,000          1664
  11     The Incredible Hulk                   $2,233,895          1951
  12     Sex And The City                      $1,725,000          1025

Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company’s Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near- real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak’s corporate Web site at