Paulaner USA Acquires Distribution Rights To Paulaner And Hacker-Pschorr Brands In The U.S.A.

Munich, Germany, is pleased to announce its formation of a new U.S. importer. After an exhaustive review of many prestigious U.S. beer importers, Paulaner has decided to import its beers once again through a subsidiary company to be known as PAULANER HP USA. Until 2003, Paulaner had been servicing the U.S. market through its wholly-owned subsidiary.

Paulaner is pleased to announce that its former President, Jeffrey Coleman, and CFO, Colleen Mackey, will resume their management roles within the new importer. New to Paulaner HP USA’s management core will be Patrick Magallanes as chief marketing officer.

Paulaner will represent Paulaner and Hacker-Pschorr to its existing distributor network, plus a prestigious group of international specialty brewers, fine wines and spirits. This transition is already under way, as regulatory approval is being sought, field managers are being hired, promotional programs for the balance of 2009 will be sent out in the coming weeks, and orders are being taken for this year’s Paulaner Oktoberfest-Märzen, and Hacker-Pschorr Oktoberfest.

The current importer, Star Brands Imports, a Heineken-affiliate, has indicated that it would support Paulaner and Hacker-Pschorr’s transition to Paulaner HP USA. Star Brands Imports, which also handles several other import brands, is reportedly being disbanded.

Brewed in Munich, Germany, since 1634, Paulaner® is Germany’s leading specialty brewery. Paulaner’s renowned portfolio includes Original Munich Lager, Premium Pils, Hefe-Weizen, Oktoberfest-Märzen, Salvator Doppelbock, and Thomasbräu. In addition to its origin and prominence at the Munich Oktoberfest, Paulaner Oktoberfest-Märzen has become a highly popular global brand. Yet, Paulaner Hefe-Weizen remains the Brewery’s flagship, with continued European wheat beer market dominance and international acclaim.

Founded in 1417, Hacker-Pschorr® has maintained superior Bavarian quality standards, flavor, and brewing perfection for over six centuries. The most popular Hacker-Pschorr brands imported to the U.S. include Hacker-Pschorr Weisse, Weisse Dark, Oktoberfest Märzen, Munich Gold and its Hacker-Pschorr Double Bock Beer.