Yamaha Commemorates ‘125 Years of Passion & Performance’

Very few businesses survive and thrive for 125 years, but beginning October 1, 2012, Yamaha will mark this major milestone with a yearlong celebration filled with events that celebrate the essence of Yamaha and show respect for its customers and dealers.

Working under the umbrella slogan, “125 Years of Passion & Performance,” Yamaha will launch several new products, including the highly anticipated CX, the company’s new series of Conservatory Grand pianos that draw on the technology and know-how acquired through the development of its flagship CFX Concert Grand Piano.

“This celebration calls attention not only to our products, our people and our rich history but, equally important, to our loyal customers and dealers who have supported us over the years,” said Tom Sumner, senior vice president, Yamaha Corporation of America (YCA). “We will announce our official consumer events on October 1, 2012, when the celebration begins.”

The Winter NAMM music product industry trade show, to be held in Anaheim, California from January 24-27, 2013, will feature a special dealer concert to pay tribute to Yamaha’s loyal dealer base. Details on this event will be released prior to the event.

Yamaha’s roots date to 1887, when watchmaker and medical equipment expert Torakusu Yamaha agreed to fix a reed organ at Hamamatsu Elementary School, giving him the idea to build one of his own. Under Mr. Yamaha’s guidance, the Nippon Gakki Company also began building pianos, winning an Honorary Grand Prize at the 1904 St. Louis World’s Fair. Renamed Yamaha Corporation in 1987, the company grew into the world’s largest musical instrument manufacturer, and the corporation’s tuning fork logo evokes the manual tuning process mastered by Mr. Yamaha in the late 1800’s.

For more information, write Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA 90622, telephone (714) 522-9011, email infostation@yamaha.com or visit http://4wrd.it/usayamaha.

About Yamaha Corporation: The development that led to the eventual establishment of Yamaha occurred when Torakusu Yamaha fixed a reed organ that had fallen into disrepair at Hamamatsu Elementary School. Thereafter, Yamaha offered a range of products and services, mainly related to musical instruments. Today, Yamaha has expanded its business activities throughout the world with the corporate objective of “CREATING ‘KANDO’ TOGETHER.” Yamaha Corporation has specified the year 1887, when Torakusu Yamaha built his first organ, as the date of its commencement of operations, and the name of the company and trademark go back to the surname of the founder. Nippon Gakki Co., Ltd., the predecessor company of today’s Yamaha, was established on October 12, 1897. The name of Nippon Gakki was changed to today’s company name, Yamaha Corporation, on October 1, 1987, marking the 100th anniversary since operations began. For more information, please visit: http://4wrd.it/yamahacorporation.

About Yamaha Corporation of America: Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement and home entertainment products to the U.S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and Nexo commercial audio products, as well as AV receivers, amplifiers, Blu-ray/CD players, iPod docking systems, home-theater-in-a-box systems, earphones, headphones, sound bars, and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, professional music, installation and consumer markets.