Red Robin Serves Up The Cure Burger for Holiday Hangover Relief

Suffering from an in-law overdose? Recovering from a shopping overload? Planning on feeling a little fuzzy? With more than a third (35 percent) of Americans* planning to drink on New Year’s Eve already predicting a hangover on New Year’s Day, Red Robin Gourmet Burgers, Inc. (Red Robin) has the perfect remedy for guests in need of some relief this holiday season! To ring in the New Year, the Gourmet Burger Authority™ will unveil The Cure Burger, available by request only at participating restaurants nationwide beginning January 1.

Millions of drinking-age Americans believe food is the key to hangover relief, with almost half (46 percent) saying they eat to relieve a hangover**, according to a survey conducted by Kelton for Red Robin. Foods that the 21-and-over demographic name as top hangover cures are eggs (51 percent), breakfast meats (49 percent) and burgers (45 percent) – all included on The Cure Burger. Just over one third (34 percent) also include french fries and 30 percent put cheese on this list. Yummm!The experts at Red Robin know that after a long season of celebrating, The Cure Burger – a fire-grilled gourmet patty topped with chili, cheddar cheese, crispy bacon, mushrooms and a sunny-side up egg on a sesame seed bun and served with Bottomless Steak Fries® – is just what the doctor ordered.“Sometimes the cure for too much – is more. More indulgence, more deliciousness, more of what you love. The Cure Burger includes all of Red Robin’s most popular toppings in one amazing burger, guaranteed to treat what ails you,” said Denny Marie Post, Red Robin’s senior vice president and chief marketing officer. “We want to do our part to help guests in-the-know recover from the holidays in a delicious way. Hurry to Red Robin for your relief – this prescription expires January 7.”

Red Robin’s survey also uncovered additional holiday hangovers that millions of Americans will need some time to recover from this season.

3, 2, 1… Happy New Year!
With New Year’s festivities quickly approaching, 62 percent of those with hangover experience admit they have experienced New Year’s Day hangovers in the past. Ringing in 2015 might be just as promising: with nearly three quarters (71 percent) of adult drinkers planning to imbibe this New Year’s Eve, it’s possible they will meet the same fate.

Door Busters
Additionally, the holidays offer little reprieve on the wallets as well. Forty percent of respondents express a need to recover from paying bills and 27 percent say the same about shopping for holiday gifts.

Social Exhaustion
Busy busy – the social side of the holiday also takes its toll as nearly one in five need recovery time from visiting family (19 percent) and too many commitments (16 percent) as the season ends.

Red Robin encourages guests experiencing any form of holiday hangover to visit participating restaurants nationwide and ask for The Cure Burger by name. To find the Red Robin restaurant location nearest you, visit www.redrobin.com. To sign up for the Red Robin Royalty™ loyalty program, visit royalty.redrobin.com.