How Shiner Beer Brews Loyal Fans

There’s a craft beer revolution in the United States, and nobody understands the competition better than Shiner Beer. Owned by The Gambrinus Co., Shiner is one of the most recognizable brands in the business.  Join us for our April luncheon featuring guest speaker Charlie Paulette, Chief Sales and Marketing Officer for The Gambrinus Co., and you’ll discover the marketing and brand strategies that led Shiner to become the fourth largest craft brewery in the U.S. and Texas’ largest craft brewery.

Imagine marketing a small craft beer during an unprecedented nationwide craft beer boom. Tough battle? You bet. Find out how Shiner rose to the top. You’ll learn:

  • The secret ingredients to how Shiner re-invented and re-identified its brand positioning to thrive during its industry’s most competitive time.
  • How customized marketing tools, channels, and partnerships build loyalty.
  • How an authentic, consistent marketing voice grows the brand.

Marketing nerd bonus: You’ll be one of the first to preview Shiner’s upcoming ad campaign!

Wed, April 8, 2015
Junior League of Houston Ballroom

Member, Non-Member, and Student rates include lunch. Register prior to April 6th and take advantage of early bird discounts. Table Sponsorships are available during the registration process, and include 10 tickets to the event.

To reserve your seat please visit the AMA Houston website

The American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members nationally and over 1,000 members in Houston who work, teach and study in the field of marketing across the globe. As the leading organization for marketers, AMA is the trusted go-to resource for marketers and academics. We are counted on as the most credible marketing resource where our members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections.