Innovative Liquor Locator Added to Proximo Web sites and iPhone Applications

Three Olives Vodka, 1800® Tequila, Gran Centenario, Ron Matusalem and Maestro Dobel – Now Easily Located with New Technology

Proximo Spirits, Inc. announced today the addition of an innovative tool to its Web sites, allowing consumers to locate their favorite brands of Proximo liquors, including Three Olives Vodka, 1800® Tequila, Gran Centenario, Ron Matusalem and Maestro Dobel. The bar and liquor store “locator” is designed to provide consumers with an easy means of finding their favorite brands, as well as discovering new flavors, retailers and hang outs that cater to their tastes.

By entering a zip-code, street address or city, and then choosing “bar” or “liquor store,” consumers are shown an interactive map with the names, addresses and telephone numbers of locations serving the spirits within any stated radius.

“This tool is a true consumer innovation, allowing Proximo fans to quickly and easily seek out our brands,” said Elwyn Gladstone, Head of Marketing for Proximo, Inc. “Whether they are searching from their home computer to find a retailer that sells their favorite flavor, or are out on the town looking for a fun bar or restaurant serving their favorite cocktails, our locator guarantees a quality establishment – of course, if they sell a Proximo brand, it must be a good place!”

The feature is currently active on the Proximo Corporate Web site, as well as the specific Web sites for each brand. Additionally, Proximo is developing and testing an iPhone application for tech-savvy consumers to locate their favorite brands on the go. The application is shown in the image below and will be downloadable shortly from the Proximo Web sites.

To see the locator in action, visit www.proximospirits.com, as well as www.threeolives.com and www.1800tequila.com in the store locator section.

About Proximo

Proximo Spirits, Inc. is a family-owned company based in New York, NY and is a leading producer, importer and marketer of prized spirits in the United States. As one of the fastest growing spirits distributors in the US, Proximo was formed in 2007 and offers five key brands, including Three Olives Vodka, 1800® Tequila, Gran Centenario Tequila®, Maestro® Dobel Diamond™ Reposado Tequila®, and the exquisite Ron Matusalem® Rum.