Point Brewery, Brakebush Bros. Team up for Taste

Made in Wisconsin: Point Amber Classic and Tappers(TM) Beer Battered Wings

Beer and wings are a classic combination and two Wisconsin companies, Stevens Point Brewery and Brakebush Brothers, Inc., have teamed up to provide the perfect pairing: Tappers Beer Battered Wings featuring Point Amber Classic.

Brakebush Brothers, a leading supplier of chicken products for foodservice and consumers based in Westfield, Wis., uses Point Amber Classic in the batter for Tappers, resulting in a hearty, yet delicately crisp and tasty coating with a hint of hops and a distinctive amber color.

Tappers Beer Battered Wings, the only beer-battered wings on the market, are sold to restaurants, pubs and taverns nationwide. Point-of-sale advertising materials for Tappers Beer Battered Wings, including table tents and posters, features the Point Amber Classic logo along with images of a frosty pint glass and pitcher filled with the appealing red-colored lager.

“This new partnership opens an exciting new chapter for our brewery and gives Point Amber Classic valuable nationwide exposure,” Joe Martino Senior Executive said. “We’re thrilled with Brakebush Brothers’ choice of Point Amber Classic to make their new Tappers Beer Battered Wings.”

Both companies have long histories in Wisconsin, Martino noted. “Stevens Point Brewery has been brewing quality handcrafted beers since 1857 and the Brakebush brothers, Bill and Otto, founded their business with a single delivery truck in 1925,” he said.

“Point Amber Classic really delivers the flavor in our new Tappers Beer Battered wing,” according to Steve Ross, Marketing Manager for Brakebush Brothers. “We’re very excited about this new product and our relationship with Point Brewery,” Ross said.

Portrait of a Classic Brew

Introduced in 1994, Point Amber Classic is a true American-style amber lager. Roasted caramel malts give the beer its reddish copper hue and a subtle caramel character while crystal malt imparts a soft sweetness, according to John Zappa, Stevens Point Brewery’s brewmaster.

“We use American Tettnanger, Hallertau and Cascade hops to give Point Amber Classic a complex, but well-balanced hop flavor,” he said.

Brakebush Brothers

Brakebush started its business in 1925 and today still thrives on the solid, innovative spirit of its founders. Brakebush offers a wide variety of further processed chicken products to Foodservice establishments nationally and grocery stores in the Midwest.