Today Lexus announced that George Bryan IV, age 26, and Wesley Bryan, age 24, have officially joined the roster of Lexus sponsored golfers. The Bryan Brothers are trick-shot golf masters and viral sensations whose approach to golf is a perfect balance between precision and fun.
Along with the announcement, Lexus has released a short online documentary on the brothers and their growing popularity. Known for doing unbelievable trick shots that defy logic, the Bryan Brothers represent the next generation of golf. They started filming trick shots as a hobby and now have thousands of subscribers on their YouTube channel. Their progressive approach to the game aligns with Lexus’ continued pursuit to push boundaries and reach a new, younger demographic.
Lexus today also announced a multi-year partnership extension with the United States Golf Association (USGA). Lexus will remain the exclusive automotive partner of the USGA through 2020.
Lexus also currently sponsors Jason Day, Charles Howell, III, Peter Jacobsen, Mark O’Meara, Mark Pfeil, Annika Sorenstam, Natalie Gulbis, Johnny Miller, Patrick Cantlay, Billy Horshel and Jamie Sadlowski.