‘Here’s to Beer’ Continues Celebration of St. Louis Brewers

‘Here’s to Beer’ Continues Celebration of St. Louis Brewers at Second Annual Heritage Festival May 8 – 10


    ST. LOUIS, — If you missed last year’s inaugural St. Louis Brewers Heritage Festival held in the city’s historic Forest Park, then picture great beer and delicious food from some of the area’s finest restaurants, and 15,000 adults underneath blue skies enjoying various beer styles and toasting with friends. The festival proved to be one of the most popular new events in 2007 for both beer aficionados and those new to the beer scene, and should be on every St. Louisan’s “must attend” list this year.


    Building on the excitement of last year, the festival has added several

new elements to make this year’s to-do bigger and better:



      An extra Friday afternoon session and a third beer tent allow for more

        attendees to sample an expanded offering of beer styles,

      A local homebrewer develops a special beer recipe just for

        festival-goers to enjoy,

      Brewmasters will walk the festival grounds meeting with beer drinkers.


    “We certainly owe the incredible success of the festival to the people

of St. Louis who welcomed us with open arms last year and came out to enjoy

the great beer and food available,” said Bob Lachky, executive vice

president of Global Industry and Creative Development, Anheuser-Busch, Inc.

“This festival is about appreciating beer and honoring all it represents.”


    The festival’s introductory year was successful with the support of

seven local breweries, including Alandale Brewery, Anheuser-Busch, Augusta

Brewery, Morgan Street Brewery, O’Fallon Brewery, Schlafly Beer and Square

One Brewery. This year, Griesedieck Bros. Brewing Corporation will join the

group with a Bavarian-style wheat beer brewed at Augusta Brewery.


    “It’s been a great experience to have local brewers work together

toward a common goal,” said Dan Kopman, co-founder, Schlafly Beer. “We’re

able to show all the styles of beer St. Louis has to offer and let beer

drinkers try something they may not have had before.”


    Arranged by style, adults 21 and older will be able to sample beers

underneath three tents housing ales, lagers and specialty beers, the latter

of which will include each brewer’s version of the official festival brew

— the St. Louis Dark Lager, hybrid styles and even several homebrews.


    After his imperial stout won for “local best of show” at the St. Louis

Brews’ 2007 Happy Holiday Homebrew Competition, local homebrewer and St.

Louis Brews member August Altenbaumer was selected to develop a recipe for

a beer style of his choice — a Rye American Pale Ale — to be brewed by

one of the festival brewers and showcased at the festival. Dedicated to the

brewing, evaluation and responsible consumption of homebrewed beers, the

St. Louis Brews are a local club with nearly 150 members. Twenty of the

members will also be on-hand at the general sessions conducting brewing

demonstrations and serving samples to festival-goers.


    To complement the more than 70 styles of beer brewmasters will craft

for the occasion, several notable restaurants from the St. Louis Originals

— a group of independently owned and operated restaurants committed to

uniting local restaurants and celebrating the food indigenous to St. Louis

— will serve a variety of culinary delights. Participating restaurants

include Companion Bakery, Harvest, LoRusso’s Cucina, SqWires and Vin de



    The “Here’s To Beer” campaign focuses on elevating and enhancing the

image of beer, as well as driving adults to choose beer over wine and hard

liquor for more occasions. Through the festival, local brewers will be able

to share their passion for brewing with each other, honor beer’s place in

history and in St. Louis and educate the local and regional community on

beer, the alcohol beverage of moderation.


    Adults enjoying the festival’s beer samples, live music and delicious

cuisine will be happy to know that proceeds from the event benefit the

local charity, Lift for Life. This non-profit organization, which relies on

private donations to keep its doors open, is dedicated to helping children

who live in the city of St. Louis. The money brought in by the festival

helps to maintain their after-school programs that give kids a safe,

nurturing home away from home.





    The weekend festivities include:


    Time:  7 – 10 p.m. (dinner served at 7:30 p.m.)

    Cost:  $100 (includes five-course meal paired with beer samples)

    Details:  The weekend will kick-off with an exclusive VIP event held on

    festival grounds.  The five-course beer pairing dinner will be co-hosted

    by celebrity chef Dave Lieberman of The Food Network and festival

    brewmasters.  Lieberman, host of “Here’s To Beer’s” The Beer Connoisseur

    program, will discuss how each course pairs with various beer styles.

    Tickets must be purchased in advance of the event.


    Time:  Noon – 4 p.m.

    Cost:  $50 (includes food)

    Details:  Beginning Friday afternoon, the grounds will open to adults for

    a Business Day Special session, designed with St. Louis companies in mind

    as a way to entertain clients and reward employees.


    Time:  6 – 10 p.m. (Friday and Saturday), noon – 4 p.m. (Saturday)

    Cost:  $30 in advance, $35 day of session

    Details:  The grounds will re-open for three general sampling sessions.

    Adults can enjoy any of the more than 70 beer styles, receive a

    commemorative beer glass and enjoy live music and food.

    The taps will flow rain or shine and tickets are currently available



online at http://www.stlbrewfest.com, by calling 1-888-792-2424 and in

person at the Anheuser-Busch St. Louis Brewery Tour Center, the Schlafly

Tap Room and Schlafly Bottleworks. Only adults, ages 21 or older, are

allowed to purchase tickets and attend the festival.


    For more information on the St. Louis Brewers Heritage Festival, visit

http://www.stlbrewfest.com or email contact@stlbrewfest.com. For background

on Anheuser-Busch’s “Here’s To Beer” industry campaign, visit