Sony Using $50M Marketing Vita to PS3 Owners

Sony Corporation (ADR)(NYSE:SNE) has a $50M marketing budget to sell PlayStation 3 owners in the United States on the Vita. The preferred demographic? Gamers “in their 20s who play games eight or more hours a week.”

According to Destructoid:

The report says that they’re focused on getting into your social networks, even Twitter. Get ready for hashtags and trending Vita bits in your feed and on your walls. They’ve already established #gamechanger as one of the tags.

The marketing campaign for the Vita will be “Never Stop Playing”. Mass marketing is a market strategy whose aim is to appeal to the largest portion of the market while ignoring niche demographic differences, in order to reach the highest number of potential customers possible.

The Vita launches next week on February 22 – have you seen any Vita ads or television commercials? Is it wise for Sony to cater to existing PS3 owners or should they be mass marketing the handheld? Let us know. If you want to get ideas of other effective and cheaper ways to do mass marketing with a positive effect, visit

Jonah Falcon is a blogger for TMRzoo and and covers all gaming consoles and platforms including Sony Playstation 3, Microsoft XBOX 360, Nintendo Wii, Sony PSP and computer games designed for Mac OS, Microsoft Windows and Linux operating systems. Jonah provides his readers with reviews, previews, release dates and up to date gaming industry news, trailers and rumors.

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