Coors Light has teamed with top hip-hop DJ and producer, DJ Mustard for its Soundtrack reFRESH tour, which recently launched in Charlotte with special guest Fabolous. Over the summer, Coors Light brought together a collective of elite DJs in Atlanta, Baltimore, Charlotte, Chicago and Miami with a series of events in each city leading up to this national finale tour, headlined by the Los Angeles-based hitmaker DJ Mustard.
“Partnering with Coors Light is a great opportunity to celebrate the culture of music and regions of hip-hop,” said DJ Mustard. “This is going to be an experience to remember and I look forward to celebrating hip-hop with Coors Light.”
Led by DJ Mustard, the Coors Light Soundtrack reFRESH DJ Collective features DJ Infamous (Atlanta), DJ Quick Silva (Baltimore), DJ Dummy (Charlotte), DJ Sean Mac (Chicago) and DJ E Feezy (Miami). The finale tour, which started in Charlotte September 30 and kicked off BET Hip-Hop Awards Weekend in Atlanta on October 8, includes sets from each city’s respective DJ to highlight the various regional contributions to hip-hop. In addition, the finale events will feature a set by DJ Mustard, who will curate a custom soundtrack for the evening based on each city’s unique style, plus a special guest performance by Fabolous. Following last night’s stop inChicago, the upcoming Coors Light Soundtrack reFRESH dates are as follows:
- October 16: Baltimore
- November 17: New York City
- December 5: Miami
Coors Light also collaborated with lifestyle fashion designer Don C, who created exclusive Just Don® apparel for the Coors Light DJ Collective, including a special edition snapback hat, t-shirt and jacket.
“I started this conversation with Coors Light when we were shooting the reFRESH commercials earlier this year,” said Don C. “I’m excited to finally see the design come to fruition, as I wanted the items to reflect the influence of the brand and the DJs properly.”
As part of the Soundtrack reFRESH program, Coors Light is an official sponsor of the Global Spin Awards in New York, where members of its DJ collective will present the DJ Remix of the Year Award. Additionally, VIP guests will be welcomed to the Coors Light reFRESH lounge to mix and mingle prior to the awards show.
“Music and fashion have always helped shape culture, and hip-hop continues to be innovative and influential,” said Joe Sargent, associate multicultural marketing manager for Coors Light. “Music and fashion vary regionally across the country and Soundtrack reFRESH is a way for Coors Light to highlight these unique sounds and styles that are important to our consumers.”
For more information about the upcoming events in each city, visit www.CLSoundtrackreFRESH.guestcode.com and follow #CLreFRESH.
About Coors Brewing Company
Coors Brewing Company was founded in 1873 by Adolph Coors, who chose the Clear Creek Valley in Golden, Colo., for his new brewery because of the pure water in the nearby Rocky Mountain springs. The brewery’s original and most enduring beer is Coors Banquet (Coors.com, Facebook.com/CoorsBanquet), still brewed exclusively in Golden using only Rocky Mountain water and high-country barley. Coors Light (CoorsLight.com, Facebook.com/CoorsLight, @CoorsLight on Twitter) was introduced in 1978 and now is the second-best-selling beer in the United States. Triple-filtered smooth Keystone Light (KeystoneLight.com, Facebook.com/KeystoneLight) is one the country’s most popular economy beers. Coors Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.