Consumers have shaken off cautious spending as the on-premise slowly rebounds, according to the newly released Cheers On-Premise BARometer Handbook. During this time, however, the consumer has changed. The new consumer is well versed in spirits, wine and beer, yet still demanding quality and value.
This 9th edition of the Cheers On-Premise BARometer Handbook features: industry experts discussing the latest trends and developments, as well as competitive opportunities in the restaurant and nightlife segments. Experts include: Steve Beaumont, Beer Authority and Hospitality Consultant, discusses the beer industry. Doug Frost, MW, MS, and Wine & Spirits Consultant focuses on how wine is changing. Finally, F. Paul Pacult, publisher/editor of F. Paul Pacult’s Spirit Journal and Beverage Alcohol Consultant delves into the spirits industry. Brandy Rand, Marketing Consultant and Freelance Writer for the beverage alcohol industry, is the Editor and Writer of the 2012 edition.
The Handbook covers regional preferences and the gender breakdown of the top selling brands. This edition also looks at dining trends as they relate to beverage alcohol consumption, as well as the growing influence of chefs on the bar. A new feature studies examples of brands and business that are successfully capitalizing on the latest trends.
The Cheers On-Premise BARometer Handbook provides invaluable insight into beverage alcohol trends impacting the on-premise market. The bar manager’s survey examines the observations of bartenders and bar managers at on-premise venues in major metro markets. The result is a comprehensive research study which tracks the trends in the beverage alcohol industry. From consumption information to consumer analysis and economic outlooks, this Handbookcan give you the tools to create the best drink menus and the most effective sales and promotion packages for your brands.
The cost of the full edition is $4,995; with CD $5,495. The spirits edition is $3,350; with CD $3,850. The wine edition is $3,100; with CD $3,600. The beer edition is $2,350; with CD $2,850. Shipping and handling: $15 for U.S. orders, $25 for all other orders. The handbook/single-user CD can be purchased atwww.bevinfostore.com or by calling Cynthia Porter at (630) 762-8709.
SOURCE The Beverage Information Group