Launches Completely New Digital Experience – Everything Men Need to Enjoy the Good Life at Their Fingertips, an online pioneer that has become the world’s leading men’s website, today launches a completely new digital experience – the ultimate lifestyle and entertainment destination, re-engineered for a new generation of sophisticated men.

“The new translates the DNA of Playboy into a digital experience, leveraging the best of the Web via sight, sound and motion and offering a trusted dialogue between the user and Playboy,” said Jimmy Jellinek, Editorial Director of Playboy magazine and “With this transformation of, we are welcoming millions of American men to a next-generation online community that literally puts the entire World of Playboy at their fingertips.” today boasts 6 million global monthly visitors, and delivers more unique monthly visitors than any competitive men’s entertainment site.* The completely transformed now offers a dazzling array of original video, animation, and interactive content, combined with a wide variety of opportunities to personalize content, so that users can create their own customized experience.

“We are excited and confident that the newly enhanced will create a greater value proposition for advertisers, complement Playboy magazine, and firmly position as the #1 entertainment men’s site,” said John Lumpkin, Divisional Vice President and Associate Publisher, Playboy Digital.