Diageo, the world’s leading premium drinks business, honored spirits, wine and beer distributors at the Tenth Annual Golden Bar Awards which took place at a number of awards events and presentation ceremonies across the country. The Golden Bar Awards are presented for excellence in sales, marketing and promoting responsible drinking.
Larry Schwartz, President and CEO of Diageo North America said, “The Golden Bar Awards recognize Diageo’s distributors for their dedication and hard work over the past year and honor the best in the industry. Diageo’s strong relationships with our distributors and our joint commitment to the business help drive the success of our companies.”
The Golden Bar Awards, held at multiple locations across the United States, celebrate distributors and brokers for their excellence in the marketplace and the important role they play in their communities. The gold awards recognize distributors and brokers for performance across Smirnoff, Johnnie Walker, Baileys, Captain Morgan, Tanqueray, Crown Royal, Ketel One, Ciroc, Sterling Vineyards, Beaulieau Vineyard, Chalone Vineyard, Acacia Vineyard, Rosenblum Cellars, Guinness, Smithwick’s, Red Stripe and PABs. Gold awards are also given for innovation, consistency and quality. The three platinum awards are given for advancing responsible drinking. The grand prizes go to the distributors of the year.
In total 32 statuettes, 29 made of 24 carat gold, and 3 made of platinum, were awarded to distributors. Each Golden Bar statuette weighs eight pounds, stands more than a foot tall, and is produced by R.S. Owens, the company that created the Oscar®, presented by the Academy of Motion Picture Arts and Sciences.
Below are the categories and winners for the 2013 Golden Bar Awards.
Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people and its brands, visit www.diageo.com. For Diageo’s global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.
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